Hong Kong, July 1st, 2012: Today Hong Kong’s leading free-to-air broadcaster, Television Broadcasts Limited (‘TVB’), launched a series of enhanced weather programmes featuring world-leading weather graphics system Weatherscape XT, from MetraWeather.
In response to ever-increasing public interest in weather, meteorology, pollution, typhoons and other atmospheric conditions, TVB has been steadily expanding the frequency and sophistication of its weather reporting. The launch of its latest Weatherscape XT-generated services is another major step forwards.
Commenting on the launch, TVB’s Controller of News and Information C.W. Yuen said, “TVB takes the reporting of weather, particularly extreme weather, very seriously and we are delighted to be deploying the system to add a new dimension to the news and information services TVB’s audience has come to rely on.”
MetraWeather CEO Peter Lennox added, “TVB has always recognised the importance of accurate and timely presentation of weather and environmental information; this is also at the heart of MetraWeather’s philosophy and we feel privileged to have been selected by TVB to support the realisation of this vision. The Weatherscape XT graphics and weather data management system has been finely honed over the past decade, and will ensure TVB can give full scope to their weather programming requirements.”
TVB will air weather-related content across its Hong Kong broadcast channels in Chinese and English; on its Chinese-language digital platforms; and on its Chinese-language channels in North America and Europe.
MetraWeather (the new name for Metra Information Ltd) is the international brand of MetService, New Zealand’s national weather authority and the global leader in local weather. Its Weatherscape XT weather presentation graphics and data management system is used throughout Asia and across the globe by major broadcasters such as BBC (UK & worldwide), TVB (Hong Kong), Phoenix (China), Dubai TV (UAE), NOS (Netherlands), MBN (Korea), TV5 (Philippines), The Nine Network (Australia) and TVNZ (New Zealand).
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