MetraWeather returns to IBC 2016 with fresh new contracts signed in Europe, Asia and Australia for its Weatherscape XT Black Edition weather graphics platform, an all-new live weather graphics show for IBCTV, and a host of new features that enable newsrooms to create compelling weather content that engages audiences.
Public broadcasters in Australia and Thailand announced plans in August 2016 to onboard the Weatherscape XT Black Edition graphics platform. These new contracts are recognition of Weatherscape’s hard-won reputation with leading broadcasters in Australia and South East Asia.
MetraWeather Broadcast & Media Meteorologist, Chester Lampkin, will present an all new live weather show from the IBCTV studio. He will be illustrating to producers, news editors and designers how he uses the features in Weatherscape XT to craft compelling weather graphics and social media engagement.
“Newsbrands understand how their weather brand and trusted content builds audience loyalty day-on-day and attracts the return visits and stickability so prized by advertisers,” said Chester on his plans for IBC 2016.
“I will be demonstrating how Weatherscape XT enables newsrooms to swiftly produce high-quality weather content by ingesting data and translating it into world-class animations that inform audiences about the day’s weather and the forecast for the coming days. And I’ll be showing how hour-by-hour I engage with my audiences on social media.”
In conjunction with the live IBCTV shows, MetraWeather is hosting broadcasters in Hall 11.B30c where the new features in Weatherscape XT Black Edition can be viewed in real-time.
New in Weatherscape XT Black Edition for IBC 2016:
Weatherscape XT customers can take advantage of MetraWeather’s partnership with NewsPins, the mobile application that enables real-time, crowdsourced situation mapping during breaking news and severe weather events.
Weatherscape now integrates PlanetObserver’s unique global imagery base map offering vibrant natural colours, seamless coverage, cloudless and up-to-date data up to 15 metre resolution.
The latest version of Weatherscape XT supports publishing to social media platforms from the Showbuilder timeline. Single frames, scenes, or entire shows can be rendered to image or movie files and uploaded to YouTube, Facebook or Twitter. The social media platforms can also be used as output destinations for automated publishing. This would enable, for example, weather satellite imagery to be published to Twitter automatically every hour.